By Blessing Kemlo | Govel Fraser
Before you spend money searching for a person, make sure you understand the problem you are asking that person to solve.
A vacancy appears. The workload is rising, a team is struggling or an employee has left. The immediate response is familiar: update the job description, approve the budget and advertise.
Sometimes that is exactly the right decision. Organisations need new skills, additional capacity and fresh perspectives. But a vacancy can also be the visible symptom of a problem that recruitment alone will not solve.
The role may have accumulated responsibilities from several different jobs. The process may contain avoidable rework. Decisions may be delayed because authority is unclear. Existing employees may have relevant capabilities that are not being used. Or the job description may describe a wish list rather than the work that genuinely needs to be done.
Recruitment is a decision—not the diagnosis
When a business starts with the assumption that it needs a person, it can overlook other options. A new hire may enter a poorly designed role, inherit the same bottlenecks and eventually be judged against outcomes they cannot control.
This is not an argument to avoid hiring or to expect existing employees to absorb unlimited work. It is an argument for diagnosing the requirement before choosing the intervention.
Six questions to ask before advertising
- What business outcome is failing? Describe the operational problem without using a job title as the answer.
- What work must actually be done? Separate essential responsibilities from legacy tasks, duplicated work and preferences that have accumulated over time.
- Is the workload persistent and evidenced? Review demand, volumes, backlogs, service expectations and capacity rather than relying on a single busy period.
- Could the work be redesigned? Consider process simplification, clearer decision rights, better handovers or the removal of unnecessary steps.
- Is the capability already present? Examine skills, development needs and realistic internal mobility. Do not assume that a job title tells you everything a person can do.
- If recruitment is required, what evidence defines success? Identify the capabilities and outcomes that matter, the support available and the conditions the new employee will work within.
Choose the intervention deliberately
After diagnosis, leaders might choose to build capability through training, buy it through recruitment, borrow specialist capacity temporarily, redesign the work, redistribute responsibilities within fair capacity limits or investigate further because the evidence is incomplete.
These options are not interchangeable. Redistribution without checking workload can simply move the problem to another employee. Training will not fix a broken approval process. Recruitment will not automatically resolve unclear accountability. Redesign cannot substitute for genuinely missing specialist expertise.
The right decision depends on the evidence, risk, urgency and business context.
Make the vacancy earn its place
A useful pre-recruitment brief should explain the business problem, the work required, the reason existing arrangements are insufficient, the alternatives considered and the outcomes expected from the new role. It should also identify the evidence that will show whether the intervention worked.
This can make recruitment more precise and improve the candidate experience. Applicants deserve a role that has been thought through, not a collection of unresolved organisational problems disguised as a job opportunity.
The question is not simply, “Who can we hire?” It is, “What needs to change—and is hiring the right way to change it?”
At Govel Fraser, we believe understanding the work should come before choosing the talent solution.
Research note: The framework above is a practical decision aid, not a validated assessment instrument. Each organisation should test its assumptions against actual workload, capability and operational evidence.
Author: Blessing Kemlo
Govel Fraser | Unlocking Dignity Through Opportunity
